Simply put, search engine optimization is the process of improving the quality and
volume of web traffic to a website by employing a series of proven SEO techniques
that help a website achieve a higher ranking with the major search engines when certain
keywords and phrases are put in the search field.
To put this into context, consider your own Internet search habits. When you want
to find information, your first instinct is to use a search engine because it is
the fastest and easiest way to get it. Once the search results are posted, you’re
far more likely to explore the links on the first page of results because they are
the most relevant to what you are looking for and allow you to find what you’re looking
That is the goal of search engine optimization: To optimize your website so that
the major search engines rank your site as highly as possible which, in turn, leads
to a greater volume of qualified traffic. SEO can level the playing field for your
business whether your business is a Fortune 500 company or a brand new business venture
trying to get noticed in a competitive field. Done properly, SEO puts your site where
it gains instant credibility with the very people that you wish to reach.
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